Privacy, Terms and Refunds
Last updated: 22 October 2026
Highlighted fields are placeholders to fill in before launch. Have a lawyer review this page for the countries where you sell.
Privacy Policy
Hidden Potential is run by [your full name], an individual based in [country] (“we”, “us”). We are responsible for the personal data described here.
What we collect
- Your answers to the assessment. These describe your child’s interests, habits, learning, screen use and behaviour, as you observe them.
- Your child’s first name and age range, if you choose to give them. We do not ask for a surname, photo, school or exact date of birth.
- Your email address, so we can send your report and related messages.
- Purchase details. Payments are processed by Whop. We receive your name, email and order details from Whop, but never your full card number.
- Technical data such as IP address, device and browser type, language, pages visited, the ad that brought you here and actions on the site. We collect this with cookies, pixels and similar technologies, including the Meta Pixel.
How we use it
- To create your personal report and the monthly updates of the Growth Plan. Your answers are analysed by an AI model from our AI provider, which processes them on our behalf and does not use them to train its models.
- To deliver your purchase, manage your subscription and answer support requests.
- To send you your report and service messages. We send marketing emails only where the law allows, and every email lets you unsubscribe.
- To measure how the website and our ads perform, and to show our ads to people who may find them useful.
We process your data to provide the service you request and on the basis of our legitimate interest in running, measuring and improving the service and our advertising.
Children
The assessment is completed by a parent or legal guardian, not by the child. We do not knowingly collect data directly from children. Please share only what you are comfortable with; the report works without your child’s name.
Who we share it with
We share data only with service providers who help us run Hidden Potential: website hosting (Cloudflare), payments and checkout (Whop), AI analysis (our AI provider), email delivery (our email provider), and advertising and analytics (Meta). We never sell your data. Some providers process data outside your country.
How long we keep it
We keep your answers and report while your subscription is active and for 12 months after that, unless you ask us to delete them sooner. Purchase records are kept as long as tax law requires.
Your rights
You can ask to access, correct, download or delete your data, or object to its use. Write to [email]. If you are in the EU or UK, you can also complain to your data protection authority.
Cookies and similar technologies
We store your quiz progress and language choice in your browser so you can continue where you left off. We and Meta also use cookies and pixels to measure visits and advertising. You can block or delete cookies in your browser settings and manage how Meta uses your data in your Facebook or Instagram ad preferences.
Terms of Service
What Hidden Potential is
Hidden Potential gives parents an AI-assisted report based on their own observations of their child. It is educational guidance. It is not a psychological, medical or educational assessment, does not diagnose any condition, and does not predict your child’s future. AI-generated text can contain mistakes. Use the report as a starting point and talk to a qualified professional about any concerns.
Who sells it
Hidden Potential is offered by [your full name], an individual. Payments and checkout are handled by Whop (whop.com). When you buy, Whop’s terms and privacy policy also apply to the payment.
Who can use it
You must be at least 18 and the parent or legal guardian of the child you describe, or have their permission.
Prices and subscription
- Full report + Growth Plan: an introductory first month, then the monthly price shown at checkout, charged automatically every month until you cancel.
- The exact price, currency, renewal date and taxes are shown before you pay.
- You can cancel at any time in your Whop account or by writing to us. Cancelling stops future charges; you keep access until the end of the paid month.
Immediate delivery
Your report is digital content that we start creating and deliver immediately after payment. By completing your purchase, you ask us to deliver it right away and you acknowledge that you lose your right of withdrawal (the 14-day cancellation right that applies to some purchases in the EU and UK) once delivery begins.
Your report
You may use your report for personal, non-commercial purposes. The website, design and texts remain our property.
Liability
We provide the service with reasonable care but cannot guarantee that every insight fits your child. To the extent the law allows, our liability is limited to the amount you paid in the last 12 months. Nothing in these terms limits your rights as a consumer.
Changes and governing law
We may update these terms and will tell you about important changes by email. These terms are governed by the laws of [country], without affecting the mandatory consumer protection rules of the country where you live.
Refund Policy
No refunds after delivery
Because your report is created and delivered immediately after payment, purchases are final and not refundable once the report has been delivered.
When we do refund
- You were charged but did not receive your report because of a technical error, and we cannot fix it.
- You were charged twice for the same purchase.
- A refund is required by the law of your country.
Subscription renewals
You can cancel the Growth Plan at any time to stop future charges. Renewal charges that have already been made are not refunded, and you keep access until the end of the paid month.
How to ask
Write to [email] with the email you used for the purchase. Approved refunds are paid through Whop to the original payment method. Please contact us before disputing a charge with your bank; it is faster for you.
Contact
Support, refunds and privacy requests: [email]
[your full name], [country]